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Germany can soon be one of India’s top trade partners

There’s a lot that unites India and Germany. Both are leading democracies and share a passion for liberal thought, ingenuity and social inclusivity. According to the land of Beethoven, Karl Marx, Nietzsche and Schopenhauer stands out for its pursuit of excellence in automotive design, engineering, electronics, culture and the arts. Just as Indians are wowed by the open-air concerts, exhibitions, architecture and heritage walks of Germany, Bollywood is among India’s biggest cultural exports to the EU country. Traditional healing practices appeal to people in both countries. Germany and India have pacts to promote ayurveda, yoga and naturopathy, unani, siddha and homoeopathy (Ayush). According to a study by market research institute Gesellschaft für Konsumforschung, there are over 3 million yoga practitioners in Germany. There is a vast scope in varied spheres including business for both countries to collaborate for mutual gains.
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EU-India Water Co-Operation – From Wastewater Treatment to Drinking Water

The India-EU Water Partnership (IEWP) is an outcome of the “Joint Declaration on Water” adopted by India and the EU on 30th March 2016 during the 13th EU-India Summit in Brussels, to enhance cooperation on water issues, including the “Clean Ganga” programme of the Government of India. Since then many projects have started like Ganga rejuvenation, wastewater treatment and re-use of water, smart management of water resources, ground water management, efficient use of water in irrigation and the like.

In a video dialogue with representatives from the EU Parliament, company representatives in the areas of water technology in Europe & India Srita Heide discussed the present situation in India and reflected on the opportunities for water technology and solution driven companies from Europe. Keynote speakers were Dr. Paul Rübig (Chair of SGD6, President of SME Connect and former Member of the European Parliament), Dr. Ulrich Kubinger (Founder/Chairman of the VTA Group, Austria) and Rajiv Ranjan Mishra (Director General of the National Mission for Clean Ganga).

The inefficient use of wastewater in a highly water stressed environment leaves India unable to make the most economical use of its resources. The impacts of climate change on the monsoon have had massive implications on the agricultural sector and within this on the already vulnerable population, as 60 % of India’s inhabitants rely on agriculture for livelihood. However, in urban and peri-urban areas water resources are facing substantial pressure caused by a high-water demand and complex consumption patterns.

Around 80 % of the water supply is reused as wastewater which can be a critical environmental and health hazard if not treated properly. In this webinar we above all, highlighted on opportunities, collaboration and innovations for European SMEs to invest and to ensure a circular approach to manage wastewater, purification of drinking water and efficient use and control of water distribution and treatment.

Srita Heide International is also focussed on creating opportunities for European and Indian industries and SMEs engaged in this area, paving the way for a potential joint venture for manufacturing of water treatment technologies and systems.

For further information please contact us at

“Review your network and identify your opportunities”: Srita Heide

Review your network! Be creative and adaptive! Identify your opportunities! These main advises are given by Srita Heide for the present Corona challenge around the world in her latest article “Identify Opportunities in a connected diverse world”, featured by the renowned Indian magazine “The Machine Maker”. The Founder & CEO of the Indo-European business advising firm Srita Heide International is emphasizing that “we need to plan and develop checklists that are flexible enough to get adjusted to new circumstances”. And apart from that she advises that “we all should be encouraged to develop and be part of a collaborative approach already in this and post-crisis phase”.
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Siemens is focusing on growing electrification needs in India

India’s demand for electrification in industry, infrastructure and buildings is increasing. No wonder that Siemens sees the best future prospects in the takeover of the company C&S Electric, based in New Delhi. A corresponding agreement was signed in January. The acquisition strengthens Siemens’ position as a major supplier of technology for low-voltage power distribution and electrical installation in one of the world’s fastest growing economic regions.
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India’s Robot Wonder: 39 % Growth Rate

Sales of industrial robots in India reached a new record of 4,771 new units installed in 2018. That is an increase of 39 percent compared to the previous year (2017: 3,412 units). India now ranks eleventh worldwide in terms of annual installations according to IFR’s World Robotics Report. Prospects for further increasing robot installations are promising. The Indian GDP is expected to grow by more than 7 % in 2019 and companies across many industries intend to expand capacities. India has a young population, hence a strong workforce in need of jobs. The country needs to expand its manufacturing industry to create more job opportunities.
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Nordic IT outsourcing: why India is leading the pack

The market for outsourced IT services in the Nordic European countries has grown dramatically in the past 20 years, but some suppliers have taken much larger slices of that market growth than others. Perhaps surprisingly, it’s not the local European service providers that have been performing the best, but the globally distributed ones that are making use of India for skills and labour. The growth of Indian companies has significantly outstripped that of European ones, and this is true in the Nordic countries just as much as elsewhere in Europe. To single out two companies in particular, Tieto, which 10 years ago was the largest listed Nordic IT services company, had almost four times the European revenue of India-based company Cognizant. However, in 2017 Cognizant had almost 50% more European revenue than Tieto.
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“7-8 % GDP growth annually will lead India to its $ 5 trillion”

The country’s goal to become a USD 5 trillion economy in the next few years from USD 2.7 trillion is “achievable” and its GDP requires to grow only at 7-8 per cent per annum to meet the target, an expert recently said – “though it may not be easy,” Calcutta Stock Exchange chairman Bhaskar Banerjee said in a post-budget analysis meet organized by Bengal Chamber of Commerce and Industry (BCCI) and consulting company KPMG.
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Kick-off of the “Indo-European Security Round Table” in New Delhi

A fruitful kick-off of the “Indo-European Security Round Table”, held by Srita Heide International (SHI) in cooperation with the Indian National Bar Association in January 2019 at the Metropolitan Hotel in New Delhi. Several representatives of security systems manufacturers and dealers participated to discuss about perspectives of doing business in European countries and with European subsidiaries in India.
CEO and founder Srita Heide welcomed the participants and introduced her well established Indo-European consulting company headquartered near Frankfurt in Germany. Advisor Marcus Heide gave a short overview about the significance of corporate security (including fire protection) in Europe and how to do security business with European companies with subsidiaries in India. He also explained how to start security business collaboration with organizations in Europe. His conclusion: There is a market for Indian security products in Europe, especially because the market is very much price sensitive. However, Indian companies have to meet more the European expectations with reference to marketing and visual design.
Our next meetings for 2019 will be announced shortly.

India fifth most attractive market for investments: CEOs survey

India has emerged as the fifth most attractive market for investments and the optimism over global economic growth is at a record level, a survey of CEOs by global consultancy PwC said recently. The findings come as a big booster for Prime Minister Narendra Modi who has met international investors at the World Economic Forum in Davos in a bid to get more investment into the country, especially in the manufacturing sector, which has remained sluggish and is crucial to job creation. Aided by opening up of several key sectors over the last few years, foreign direct investment in India surged 17 per cent to over $ 25 billion during the first half of the current financial year, even as private investment has remained muted due to excess capacity and high financial stress. It had for the first time topped $ 60 billion in 2016-17, but remains less than half of China’s $ 137 billion in 2017, which was an increase of around 8 %.
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India’s future as a world power depends on 4 key relationships

In the 2040s, India is expected to surpass the United States (in PPP terms) and become the world’s second largest economy, behind China. Alongside this Indian emergence, the international order is undergoing significant change as well, with power increasingly diffused among states as a new, multipolar geostrategic landscape begins to emerge with fresh layers of complexities. These developments have the potential to position India as the world’s most influential democracy in the second half of the 21st century, giving it the ability to shape the Indo-Pacific region and the dynamically evolving global order – if it is ready to engage in four points.
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Germany and India sign two intergovernmental agreements

Germany and India signed two important intergovernmental agreements with a total volume of 653,7 Mio. Euro (5253 Crore INR) on 1st August. The priority areas are renewable energy and energy efficiency, with two large programs that Germany considers as flagships: the Green Energy Corridors and the Indo-German Solar Partnership. “We invest so much because Germany is convinced that the programs will have a transformative impact through expanding renewable energy in India and reducing greenhouse gas emission, thereby benefitting both our nations”, said Dr. Martin Ney, German embassador to India.
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Overseas investments by Indian companies expected to rise: CII

Industry chamber Confederation of Indian Industry (CII) said overseas investments by Indian companies are likely to go up given the stable market conditions and the significant impact created by Indian companies on local economies. Indian companies have been working with the local communities while investing abroad, generating substantial employment and creating benefits for the host economies, CII said in a statement.
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Bosch CEO Denner states high potencial in India

Bosch states clear signals of recovery in India: “The Indian economy is on the rise again and shows great potential,” said Dr. Volkmar Denner, Chairman of the Board of Management of the Bosch Group on the occasion of a visit of several days in India (on the photo on the right side of Bosch India CEO Soumitra Bhattacharya; Image: Bosch Group). The country’s GDP growth for the current year is forecasted at 7.7 percent, with a similar forecast for the coming years. India is already the third largest economy in Asia today. The Bosch Group sees many opportunities there – for example with solutions for electromobility, networked mobility services and the government’s initiatives for smart cities and Industry 4.0.
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Cabinet nod for Indo-German tie-up in civil aviation

The Union Cabinet, chaired by Prime Minister Narendra Modi, approved a joint declaration between India and Germany for cooperation in civil aviation. The joint declaration will lead to promotion of safe, effective and efficient development of air transport between India and Germany, it said, adding that the declaration has also the potential to spur trade, investment, tourism and cultural exchanges between the countries. As the two countries agreed to develop relations for exchanging knowledge and experience in civil aviation, the declaration will facilitate cooperation in aviation safety and air traffic management, heliports and helicopter emergency medical services and regulations and policy.
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Germany’s auto major plans to make e-cars in Pune

Mercedes-Benz, the world’s top luxury carmaker, plans to manufacture electric vehicles in India at its factory at Chakan in Pune. The German auto major, which leads the luxury car market in India, feels that the country will emerge as one of the key market for electrics in the coming years, in line with the government’s focus on non-combustion technologies as well as efforts to tackle the rising pollution across top cities.
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India tops list of fastest growing economies for coming decade: Harvard study

India tops the list of the fastest growing economies in the world for the coming decade and is projected to grow at 7.9 per cent annually, ahead of China and the US, according to a Harvard University report. The Centre for International Development at Harvard University (CID) said in new growth projections that countries that have diversified their economies into more complex sectors, like India and Vietnam, are those that will grow the fastest in the coming decade.
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Working breakfast by SHI and SME Europe in the European Parliament

“The Future of Trade Between the EU & India” – this was the headline of a Working Breakfast on March 6, 2018, which was hosted by Srita Heide International (SHI) and SME Europe of the European People’ Party in the European Parliament in Brussels. The event featured a lot of speakers and moderators as well as participants from politics, trade and business. Srita Heide (photo on the right side), Indo-European Business Advisor and SHI’s Founder & CEO, remarked that in order to master lots of challenges, the EU must develop and strengthen diplomatic and business relations with emerging markets and developing countries like India. It would important to be part of this development, “therefore we need to have a debate and define an agenda in order to unite the resources between the EU and non-EU worlds”.
Gaitri Issar Kumar, Ambassador of India to Belgium, Luxembourg and the European Union, stated that India supports and depends on strong and successful European Union. “India feels it has a stake at the EU success as EU is India’s largest trading partner. Another ambitious figure is India’s endeavor to become the 3rd largest consumer economy as 4 trillion dollar by 2025. India is establishing several flagship programmes (like ‚Make in India‘) to attract investment, number of sectors have opened up to foreign direct investment.”
Another speaker was Stephan Csoma, Executive Vice President of Recycling at Umicore. He was talking pracically: “An example of the cooperation between India and the EU is our current technological agreement with Mahindra (Indian car producer) in India to develop the Electric Formula 1 Racing engine.”
Other speaker were Dr. Ingo Friedrich MEP (President of the European Economic Senate), Dr. Paul Rübig MEP (Member of the ITRE and BUDG Committees, Honorary President of SME Europe of the EPP), Godelieve Quisthoudt-Rowohl MEP (Member of the International Trade Committee), Chinmai Sharma (Chief Revenue Officer, Taj Hotels Resort), Vandana Mehrotra ( CEOState Bank of India in Frankfurt), Dr. Andrzej Rys (Health Systems, Medical Products & Innovation Director, DG SANTE, European Commission) and Lilly Vasanthini (Associate Vice-President DACH Head Delivery and Operations, Infosys).
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Modi and Steinmeier discuss ways to strengthen strategic partnership

German President Frank-Walter Steinmeier held wide-ranging talks with Indian leadership including Prime Minister Narendra Modi and Vice President Venkaiah Naidu, who stressed that the world community must be unanimous in curbing and rooting out terror in all forms. Steinmeier and Modi discussed ways to strengthen the strategic partnership during their meeting at the renovated Sunder Nursery, a 90-acre heritage park in central Delhi. Naidu and External Affairs Minister Sushma Swaraj also called on the German president, who has visited India several times in the past in his capacity as the foreign minister and vice chancellor of Germany.
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Modi to be first Indian PM after 20 years to attend Davos meeting

For India, this year’s World Economic Forum (WEF) in Davos, Switzerland, will be more important due to the participation of an Indian PM after 20 years. For Prime Minister Narendra Modi, there are two clear agenda points. The first is to continue to aggressively promote India as an investment destination. The country needs much more investment and at the same time offers huge business chances for foreign companies. And what better forum than Davos with its high concentration of global CEOs, investors and influencers to make a pitch. WEF will take place during January 23-26 and it comes with a very different background from the last few years. For one, 2017 turned out to be a much better year for the global economy than had been anticipated.
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Disrupting Indian auto industry – by hiring more females

When the British Raj came to India, they decided to divide and rule. Centuries later, when MG Motor India (Morris Garages) inaugurated its first Indian factory in Gujarat in September, it decided to disrupt and sustain. MG’s super strategy? A prominent space for women leaders, with a target of 30 % female workforce, one of the highest in the industry.
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Schaeffler to invest € 26 million to set up new unit in Pune

Industrial and automotive component supplier Schaeffler AG announced an investment € 26 million to set up a manufacturing unit at Talegaon near the South Indian industrial metropolis Pune, along with a new research and development unit. The new production facility of the company’s arm NA Bearings Pvt. Ltd., will manufacture engine and transmission components, serving domestic and exports markets, the company said in a statement. The R&D facility will focus on enhancing product development and engineering capabilities driving innovation for customers, it added. Commenting on the development, Schaeffler India CEO Dharmesh Arora said, “We see exceptional opportunities (in India) as the economy strengthens in the near to mid term and mobility environment continues to evolve for technology suppliers like Schaeffler.”
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Ease of doing business: India jumps 30 notches, breaks into top 100

India has jumped 30 places to rank 100th in the World Bank’s “ease of doing business” ranking, sending the jubilant government to vow to continue reforms that will help the country break into top 50 in the coming years. India, which was ranked 142nd when the Narendra Modi government took office in 2014 and 130th last year, is the only large country this year to have achieved such a significant shift on the back of reforms in taxation, construction permits, investor protection and bankruptcy resolution. The World Bank said it is “one of the top 10 improvers in this year’s assessment, having implemented reforms in 8 out of 10 ‘doing business’ indicators.” This is the first time India has broken into top 100 nations.
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Which makes India better than China

India has a considerable appeal with its reputation as a peaceful, harmonious democracy. The government of Prime Minister Narendra Modi wants to expand and use this soft power. Their promotion for appreciating their own contribution to world culture and general goodwill towards Indian values has one strategic goal: to increase India’s international prestige and thereby increase the country’s importance beyond hard factors such as economic performance and military clout.
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India has third highest number of family-owned businesses

India has 108 publicly-listed family-owned businesses, third highest in the world, while China tops the tally with 167 such companies followed by the US which has 121, says a report by the Credit Suisse Research Institute (CSRI). With an average market capitalisation of $ 6.5 billion, India ranks 5th in Asia Pacific excluding Japan, and 22nd globally, in terms of average m-cap. Besides China, the US and India, the top 10 countries in terms of number of family-owned companies include France (4th place), Hongkong (5th), Korea (6th), Malaysia (7th), Thailand (8th), Indonesia (9th), Mexico (10th).
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Often smiled and underestimated: How Indians buy German companies

Not only Tata tries its luck with a German partner. Indian corporations are buying medium-sized companies, mostly because of technology. In many cases, in the end, the Indians take the lead, according to a study. But also major European brands are Indian now: Jaguar/Land Rover for example or even ThyssenKrupp. A search for a given occasion.
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India on the road to the strategic „bull market“?

Traditionally, private household investment in the financial markets in India made up around 6 %. In comparism, the share in the United States was well over 30 %. This will soon change and will bring India to a strategic bull market: analysis by the US asset manager WisdomTree.
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Taj appoints German chain’s Puneet Chhatwal as new CEO

Indian Hotels Company Ltd. (IHCL), operator of the Taj chain, chose Puneet Chhatwal, the chief executive of Steigenberger Hotels AG, as its managing director and chief executive, handing him the challenge of “driving the performance of the company”, which has been making losses for the past five financial years. Chhatwal, 53, will have the task of strengthening and expanding Taj’s position in its home turf where it was recently dethroned by Marriott-Starwood; restoring relations with IHCL’s promoters, Tata Sons and Tata Trusts; rebuilding employee morale; and turning around the company’s asset purchases which had led to significant write-downs equivalent to its net worth over the last four fiscals.
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List of Indian States With Most Investment Potential

Gujarat has once again retained its top position as the Indian state with the most investment potential, according to a report by economic think-thank The National Council of Applied Economic Research (NCAER). Delhi ranks second in the race followed by Andhra Pradesh, Haryana, Telangana, Tamil Nadu in the list of 21 states with most investment potential in India. These states were given these ranks on the basis of six pillars. They include labour, infrastructure, economic climate, governance and political stability, perceptions and land.
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Weltwirtschaft: BRICS-Staaten gewinnen an Bedeutung

Eine Gewissheit hat der jüngste G20-Gipfel in Hamburg gebracht: Die wirtschaftliche Bedeutung der so genannten BRICS-Länder Brasilien, Russland, Indien, China und Südafrika hat deutlich zugenommen. Ihr Anteil an der Weltwirtschaft stieg in den vergangenen 20 Jahren von 18 auf 31 Prozent. Allein Indien und China verzeichneten zwischen 2010 und 2016 eine reale Steigerung des Bruttoinlandsprodukts von 48 beziehungsweise 54 Prozent. Kein Wunder, dass immer mehr ausländische Firmen in diesen Ländern investieren.
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Modi’s India The World’s 4th Fastest Growing Economy

Good news for foreign companies to invest in India: Prime Minister Modi’s currency experimentation has not stopped India’s vibrant economy, which is the world’s fourth fastest growing economy in the world thus far in 2017. That’s according to the World Bank’s latest edition of “Global Economic Prospects”. For 2017, India’s economy is expected to advance 7.2 %. That’s slightly above the country’s long-term growth.
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