Member of the German Federal Delegation to India with Chancellor Dr. Angela Merkel as part of the German-Indian dialogue with
Prime Minister Narendra Modi, November 2019 in New Delhi

“Indo-German Young Leaders Forum” at Konrad-Adenauer-Stiftung in Berlin, May 2017: Maximilian von Laer (Co-Chairman), Prof. M. V. Rajeev Gowda (National Spokesperson for the National
Congress Party), Srita Heide (CEO Srita Heide International), Dr. Vishnu Ramdeo (Co-Chairman), Bernd Mützelburg (former German Ambassador to India)

Meeting of Indian Business Forum at Srita Heide International in Gelnhausen, May 2017, with His Excellency Raveesh Kumar (Consul General, third from the right) and Michelle Grundmann
(Board Member J. P. Morgen, fourth from the right)

Visiting the Godrej Group in Mumbai during a delegation tour to India along with the minister of economic affairs of the State of Hesse
Tarek Al-Wazir (in the middle, right to board member Navroze Godrej), November 2015

Handelsblatt Conference „Asia Business Insights“, January 2016, Düsseldorf

Indo-German Business Talk with Consul General of India, Mr. Raveesh Kumar, March 2015, Frankfurt/M.

Indo-European Business Conference held by SHI & Nirma Business School, March 2013, Ahmedabad

SHI Indo-German Business Talk in Surat (Gujarat), September 2016, The Southern Gujarat Chamber of Commerce & Industry (SGCCI)

SHI Conference on Global Mobility, February 2015, Mannheim Business School

SHI Indo-German Business Talk with Lord Mayor of Frankfurt/M., Peter Feldmann (Middle), Oktober 2012, House of Finance, Frankfurt/M.

India Law Day, November 2015, New-Delhi

Talking to Horst Teltschik at Handelsblatt Conferenz, January 2016, Düsseldorf.

Delegation to the European Parliament in Brussels, October 2017


EU-Indo-Pacific Global Conference: The importance of creating a win-win perspective

Srita Heide’s speech on EU-Indo-Pacific Global Conference (hosted by the Horasis organization) focussed on Free Trade Agreement: After 16 rounds of talk between 2007 and 2013 there was a stop and in May 2021 EU and India have picked up the discussion on Free Trade Agreement. When we are talking on EU and India – let us keep in mind that we are talking about the two biggest democracies of the world. From EU’s perspective the main focus should be to partner with other countries contributing to the EU’s agenda supporting digital and climate transitions and contributing to the recovery plan for Europe. Let us remember that the aim of the European Union in the post-pandemic phase is: To get to work, to make Europe greener, more digital and more resilient.

EU-India Water Co-Operation – From Wastewater Treatment to Drinking Water

Understanding the Indian-EU joined declaration on water based on the present situation regarding water on the sub-continent. What about purification, monitoring & control systems in distribution and treatment? Srita Heide, CEO of Srita Heide International, discussed this topics last May with Dr. Paul Rübig (Chair of SGD6, SME Connect and former Member of the European Parliament), Dr. Ulrich Kubinger (Founder/Chairman of the VTA Group, Austria) and Rajiv Ranjan Mishra (Director General of the National Mission for Clean Ganga). It was all about reflecting on the opportunities for water technology and solution driven companies from Europe.


Video Round Table Discussion: “Areas of Cooperation between SMEs in EU & India”
Organized by The Associated Chambers of Commerce of India
4:00 p.m. – 5:30 p.m. (IST/New Delhi)
11:30 a.m. – 1.00 p.m. (CET/Berlin)
For joining e-mail us

Together with H.E. Mr. Ugo Astuto, Ambassador of the European Union to India, and many other renowned speakers from business and industry Srita Heide will share her thoughts and ideas how SMEs in EU and India should set up their agenda in the post-pandemic phase. How can we build up a collaborative platform where we complement each other and focus on our priorities and strengths?

The strategic management and human resource consultant firm SRITA HEIDE INTERNATIONAL advises entrepreneurs, CEOs, family offices and other decision makers of international organizations, who are engaged on the Indian subcontinent or planning to expand their business there. Conversely we advise Indian companies with our services in Europe.

We support our clients with our strategic approach in the development and implementation of strategies in the fields of organization, management and human resources. We use our unique personal experience and intercultural competence gained between Europe and India.

We understand businesses, markets and mentalities from the perspective of the respective counterpart. Our goal: High performing organizations beyond national and cultural boundaries. Furthermore we are partner, trusted advisor and coach of decision makers and expatriates.

We operate from Germany and India.

Corporate Social Responsibility

SRITA HEIDE INTERNATIONAL is socially engaged by supporting a project in the state of West Bengal, India. This project has been initiated and developed by Martin Kämpchen, a renowned German Author, Translator and Journalist, who has set best practices by developing programme for two tribal villages.

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