Member of the German Federal Delegation to India with Chancellor Dr. Angela Merkel as part of the German-Indian dialogue with
Prime Minister Narendra Modi, November 2019 in New Delhi

“Indo-German Young Leaders Forum” at Konrad-Adenauer-Stiftung in Berlin, May 2017: Maximilian von Laer (Co-Chairman), Prof. M. V. Rajeev Gowda (National Spokesperson for the National
Congress Party), Srita Heide (CEO Srita Heide International), Dr. Vishnu Ramdeo (Co-Chairman), Bernd Mützelburg (former German Ambassador to India)

Meeting of Indian Business Forum at Srita Heide International in Gelnhausen, May 2017, with His Excellency Raveesh Kumar (Consul General, third from the right) and Michelle Grundmann
(Board Member J. P. Morgen, fourth from the right)

Visiting the Godrej Group in Mumbai during a delegation tour to India along with the minister of economic affairs of the State of Hesse
Tarek Al-Wazir (in the middle, right to board member Navroze Godrej), November 2015

Handelsblatt Conference „Asia Business Insights“, January 2016, Düsseldorf

Indo-German Business Talk with Consul General of India, Mr. Raveesh Kumar, March 2015, Frankfurt/M.

Indo-European Business Conference held by SHI & Nirma Business School, March 2013, Ahmedabad

SHI Indo-German Business Talk in Surat (Gujarat), September 2016, The Southern Gujarat Chamber of Commerce & Industry (SGCCI)

SHI Conference on Global Mobility, February 2015, Mannheim Business School

India Law Day, November 2015, New-Delhi

Talking to Horst Teltschik at Handelsblatt Conferenz, January 2016, Düsseldorf.

Delegation to the European Parliament in Brussels, October 2017


Germany can soon be one of India’s top trade partners

There’s a lot that unites India and Germany. Both are leading democracies and share a passion for liberal thought, ingenuity and social inclusivity. According to the land of Beethoven, Karl Marx, Nietzsche and Schopenhauer stands out for its pursuit of excellence in automotive design, engineering, electronics, culture and the arts. Just as Indians are wowed by the open-air concerts, exhibitions, architecture and heritage walks of Germany, Bollywood is among India’s biggest cultural exports to the EU country. Traditional healing practices appeal to people in both countries. Germany and India have pacts to promote ayurveda, yoga and naturopathy, unani, siddha and homoeopathy (Ayush). According to a study by market research institute Gesellschaft für Konsumforschung, there are over 3 million yoga practitioners in Germany. There is a vast scope in varied spheres including business for both countries to collaborate for mutual gains

EU-Indo-Pacific Global Conference: The importance of creating a win-win perspective

Srita Heide’s speech on EU-Indo-Pacific Global Conference (hosted by the Horasis organization) focussed on Free Trade Agreement: After 16 rounds of talk between 2007 and 2013 there was a stop and in May 2021 EU and India have picked up the discussion on Free Trade Agreement. When we are talking on EU and India – let us keep in mind that we are talking about the two biggest democracies of the world. From EU’s perspective the main focus should be to partner with other countries contributing to the EU’s agenda supporting digital and climate transitions and contributing to the recovery plan for Europe. Let us remember that the aim of the European Union in the post-pandemic phase is: To get to work, to make Europe greener, more digital and more resilient.


Conference: “Women in the Labor Market”
Organized by the European Economic and Social Committee on the occasion of International Women’s Day
8.3.2022, 10:00 am, Brussels
For joining e-mail us

Srita Heide has been invited to talk on Fostering female entrepreneurship. Women make up more than 52 % of the total European population but only 34.4 % of the EU  self-employed and 30 % of start-up entrepreneurs. As we all know that small and mid-sized entrepreneurs are the social and economic backbone of our society. They contribute to the national economy, some create jobs and contribute by developing strong fundaments for sustainable future. If women and men around the world participated equally as entrepreneurs, global GDP could ultimately rise by approximately 3% to 6%, boosting the global economy by $2.5 trillion to $5 trillion, as a Boston Consulting Survey mentions. How should we motivate and pave the path to foster and enhance female entrepreneurship? Is to create better access to credit, financial capital and available funds? Or is it all about developing better skills, network and collaboration? This event will be web streamed and interpreted into EN, FR and DE via

The strategic management and human resource consultant firm SRITA HEIDE INTERNATIONAL advises entrepreneurs, CEOs, family offices and other decision makers of international organizations, who are engaged on the Indian subcontinent or planning to expand their business there. Conversely we advise Indian companies with our services in Europe.

We support our clients with our strategic approach in the development and implementation of strategies in the fields of organization, management and human resources. We use our unique personal experience and intercultural competence gained between Europe and India.

We understand businesses, markets and mentalities from the perspective of the respective counterpart. Our goal: High performing organizations beyond national and cultural boundaries. Furthermore we are partner, trusted advisor and coach of decision makers and expatriates.

We operate from Germany and India.

Corporate Social Responsibility

SRITA HEIDE INTERNATIONAL is socially engaged by supporting a project in the state of West Bengal, India. This project has been initiated and developed by Martin Kämpchen, a renowned German Author, Translator and Journalist, who has set best practices by developing programme for two tribal villages.

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